Cross-Merchandising can now be used within the product itself instead of the "Cross-Merchandising" option. It can be used to view the cross-merchandising features or define new cross-selling items.
The Cross Merchandising is used to exercise the Cross-Merchandising marketing feature
The Cross-Merchandising feature allows you to display an item or items that compliment the item the customer has chosen and give the customer the choice of adding the complimentary item
For example, you may choose to display a paintbrush as a Cross-Merchandising item to a customer that is purchasing paint